My name is Ian Harford and I’m a hunter.
To me hunting is not a past time or a hobby, it’s a way of life, a state of mind, a spiritual calling if you will. It’s difficult to describe to the uninitiated exactly what it means to be a hunter, because it can mean so many different things.
As a hunter I am a conservationist first and foremost. It’s my responsibility to ensure healthy populations of game exist for many generations to come. I must know my land intimately, its flora and fauna, and I’m careful to choose the right animal to harvest and always employ a holistic approach to sustainable game management.
I’m also a student, constantly learning from those more experienced and knowledgeable, adding their experiences to my own. When you choose to harvest wild game as a food source you must immerse yourself in the natural world. You must become one with nature and have complete respect for your surroundings.
Our quarry has earned it’s right to flourish in the wild through many generations of evolution. It has become wise a wary, perfectly evolved to survive and even prosper. If we hope to be successful as hunters we must be able to overcome our quarry’s defences and outsmart their senses. We must train our minds and bodies and hone our skills and senses to become to ultimate hunting machines, but we must also have the upmost respect for our quarry and its inherent capabilities.
I’ve had the privilege to hunt all over the world in many different environments and conditions from many different species. From towering mountain ranges to vast desert tundra, across rolling plains and through impenetrable swamps, from freak electrical storms to blistering sun, through gale force winds to arctic blizzards. Mother nature can be a cruel mistress and as a hunter I must be prepared for anything she may throw my way.
Choosing the right equipment is an essential part of my preparation, whether it’s a bow, rifle, shot gun or air gun. Every part of my gear has been selected specifically for the quarry and hunting environment. I have spent countless hours on the range honing my marksmanship and perfecting my technique. My weapons have become an extension of me and nothing is left to chance. However, all of the equipment, training and preparation in the world will amount to nothing if we do not protect ourselves from the elements.
A successful hunter must get close to their quarry. Very close. For this I need the ultimate in concealment, the very best sporting camouflage to help me melt into my surroundings, for me there is only one choice.
Realtree has been the world’s leading creator of the most effective hunting camouflage patterns for over 25 years. It has enabled me to harvest magnificent animals all over the world, with bow, rifle, shotgun and airgun. I can get closer to my quarry than ever before and make more mistakes. We’re only human after all. Using state of the art computer aided design, Realtree have created the most realistic and lifelike representations of nature ever seen.
Realtree’s latest Max-5 camouflage is the most technologically advanced and versatile camouflage pattern ever developed and features cattails, reeds, cane and grasses to blend into flooded marshes. Plus corn, wheat, oats and sunflowers to hide you in open fields. It has branches, twigs and leaves that work in flooded timber with open areas that mimic mud, water, bark and shadows.
Realtree Max-5 literally adds another layer of invisibility to camo, no matter where or how you use it. Whatever the location, whatever the conditions, whatever the quarry, there is a Realtree camo pattern perfectly suited to my needs.
These are just some of the reasons I am proud to choose Realtree.